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Our Values

When it comes to the products we carefully select and stock, we consider how each aligns with our core mission as a business. From the fair treatment of makers to the considered sourcing of innovative materials, our values matter and we want you to be included. On each of our product pages you'll find a series of icons that show the care that went into them. Find out more.


Where it all started. Building from the ground up, our styles are all vegan, and always have been. Every carefully curated piece we stock is made with no harm to animals using vegan alternatives to create the same high-quality that will last for seasons to come. From vegan leather handbags and shoes, to cotton knits and no-silk dresses.


Ethically made

Taking care of everyone that helped get our selection of pieces to you matters to us. All of our products are manufactured in safe working environments, where makers are fairly paid and have good working conditions including regular breaks, ventilated spaces and respectful treatment. Fair fashion made by happy hands.


Organic materials

We can't get enough of organic. One part of the textiles industry that takes better care of our planet, organic cotton, hemp, linen and many more fabrics our brands use can also be called the most skin-friendly natural fiber. Grown using methods that have a lower impact on the environment, these plant-derived materials use no chemicals.


Gives back

Saying it from the heart, we support our brands to do more than just make something new for you. The teams behind the sustainable and vegan products you love are also doing the work behind the scenes, giving back donations, time and supplies to an array of NGOs and charities that mean something to them. You help make this happen.


Recycled materials

Old fabrics, new tricks. Minimising how many end up in rapidly expanding landfills across the world is an integral part of protecting our planet. Using innovative techniques and some outside-the-box thinking, our brands are staying ahead of the trends and turning what would otherwise be waste into beautiful new styles that will last.



Protecting the animals we share our home with has always been our priority, so we never stock products that test on them. You can rest easy knowing that all our lifestyle picks from skincare to candles are cruelty-free, nor do we carry brands that sell in locations that don't uphold these standards. Expect simple, sustainable, kind products.


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