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Behind the collection: Kowtow

Bring play into everyday life with bold silhouettes, punchy colourways and fun design details from Kowtow's latest collection.

End-of-summer blues? Kowtow is here to lift your spirits. Exploring 'play' as an aesthetic concept, the New Zealand-based brand delivers vibrant designs to liven up your wardrobe for the season ahead. 

This new collection is all about the details. From the pleated collar Calder Shirt to the wrap-over Composure Cardigan, a light-hearted approach to design is embraced throughout. In the brand's own words, "Much like origami, the clothes fold and pleat, redefining shape and proportion; necklines and waistlines are accentuated with frills and gathers."

Playfulness isn't the only consistent thread. Each piece is crafted from 100% fairtrade organic cotton, a GOTS-approved alternative to conventional cotton that uses 91% less water. Kowtow works with fairtrade certified farmers and manufacturers from seed to garment, ensuring a fully traceable supply chain.

And cotton has never looked so good. Be it a chunky knit or a breathable blouse, these pieces prove just how versatile the natural fabric is. Discover the full collection here.

Ready to have some fun? Press play on our Kowtow-inspired playlist, a selection of the songs we – and the brand – associate with good times. 

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