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Kowtow: Behind the collection

Kowtow reflection crew older flat on check blanket
Kowtow's 2024 collection

A vision for clothing that can return to the earth without harm. All Fairtrade organic cotton. All plastic-free.

Kowtow have embarked on a 17-year journey fuelled by a deep sense of purpose — to eliminate all plastic from their clothing. Kowtow's commitment to Fairtrade organic cotton has always been unwavering, they recognised the need to go beyond industry norms and find natural alternatives. Why? Because they believe in a future where fashion harmonises with the planet and people, leaving no harmful footprint behind. Starting from 2024, all new Kowtow Fairtrade organic cotton garments are now completely plastic-free.

Kowtow button sample
Kowtow button sample
“Plastic does not ever go away; it just breaks down into smaller particles and ends up in our oceans. We want to be a solutions provider, not part of the problem. So working towards a zero percent plastic mission seems obvious.”

– Gosia Piątek, Kowtow Founder

But the most sustainable thing about this collection? Besides the fact it is made entirely from biodegradable materials that, is the fact you'll want to keep it in your wardrobe forever. Kowtow uses primal colours to evoke simple joy and relaxed shapes to encourage ease and comfort. From the high quality fabrics to the attention to design detail, these playful pieces are made to stand the test of time.

Shop the latest Kowtow here, or check out our other Womenswear new arrivals and Menswear.


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