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Read our 2023 Impact Report

A note to Mother Earth

How lucky we are to call you home.


Your beauty, your resilience, the way you are always there. The way you connect us all together. How you provide for us — the air we breathe, the water we drink, and the food we eat. Everything we have needed to survive and thrive since always has been provided by you. You're the one thing we all have in common.

I write this letter as a promise to take action to preserve you and protect you, for our health, for our families, and for those who will call you home after us. I write this letter as a vow to care for you, the way you have for us in the past, and will for generations to come.

I have a feeling it’s going to to take all of us, all in. Businesses, governments, you, me, and everyone in-between, to be there for you and invest in you the way you have for us.




How are we honouring this Earth Day?

We celebrate sustainable fashion all year round, but today we pay even closer attention to the brands that are protecting our planet. Make a purchase with us today and for every order we will plant a tree for you with Ecologi, and another from us to say thank you. 

Where else can you plant trees?

Maybe you're looking for a way to take action on climate change, a way to offset any recent travel, or just celebrate Earth Day, see more ways you can plant trees below. 

— Ecologi, our call and one for the Steven Bartlett fans out there.

— Just One Tree, does what it says on the tin! Give £1, plant one tree.

— One Tree Planted, ideal for those of you based in the US!

The Canopy Project, the official partner in connection with Earth Day Org.

Want to learn more on how you can take action?

Check out the Earth Day website today for many more ways you can make an impact, or note a few recommended ways to take action against climate change:

1. Rethink how you travel.
2. Eat less meat and dairy.
3. Reduce your energy use.
4. Respect and protect green spaces.
5. Invest your money responsibly.

Want to know more about why you are helping us invest in the planet? Have a read about why we designed our recently introduced values icons, and what matters to us and our brands — today, and everyday. 

Shop our curation of sustainable, vegan and cruelty-free womenswear and menswear

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